Business Unit

The Data Analytics Competence Center addresses the need of researchers and business users to base evaluations and decisions on accurate analyses and systematic monitoring of big data.

Today’s available analytics systems— increasingly sophisticated, integrated, and fast — enable the simultaneous use of volumes of data and information that were previously inaccessible or unusable. The results of data analyses provide organizations with the ability to respond proactively to market trends, gaining a significant competitive advantage.

Data analysis, mining, and management activities have a substantial impact on decision-making processes and on companies’ ability to increase revenues, improve operational efficiency, optimize marketing campaigns, and strengthen customer service.

The goal of ATON IT’s new Competence Center is to enhance business performance by leveraging advanced analytics techniques such as text analytics, machine learning, predictive analytics, data mining, statistics, and natural language processing, in order to generate new insights from high-potential datasets that have not yet been explored, whether analyzed individually or correlated with existing corporate databases.